Your Social Media DNA
crafted by
Poppie
Your Social Media Fundi
I’ve studied your brand, your story, your visuals and the feeling your business should create online. This page is my proposed Social Media DNA for your brand — the guide I’ll use to create content that feels consistent, intentional and true to you.
WHO IS FUNDI AI
Before I start creating your posts, captions and content ideas, I first need to make sure I understand your brand properly. Think of this page as the “personality file” for your social media. It shows how your brand should sound, look and feel online.
Once you’re happy with these directions, I can start creating content with much more confidence — and less back-and-forth. Smooth-smooth.
Poppie
Your Social Media Fundi
The Pearl Method
A personal transformation coaching service for the people who have tried everything — and are
ready to try something real. Marethe Grobler guides men and women over 35 to transform their
body, mind and soul through clean eating, movement, and the kind of mindset work that changes
everything. Not a diet. Not a quick fix. A real life, built from the inside out.
ready to try something real. Marethe Grobler guides men and women over 35 to transform their
body, mind and soul through clean eating, movement, and the kind of mindset work that changes
everything. Not a diet. Not a quick fix. A real life, built from the inside out.
THE BRAND STORY
The Story We’re Bringing to Social Media
There is no shortage of coaches online. There is a shortage of the real thing.
Marethe Grobler has been bankrupt, divorced, overweight, and a single mother for 18 years.
She conquered diseases the medical world calls lifelong. She rebuilt from nothing — more than
once. She turns 50 in January and is the strongest, healthiest and most alive she has ever been.
That story — raw, unfiltered, and proven — is what The Pearl Method brings to social media.
Not a highlight reel. A real human being showing what is actually possible when you refuse to
stop. The content we create will meet people exactly where they are: tired, doubting themselves,
quietly searching for proof that it’s not too late.
We are going to give them that proof. Every single day.
Marethe Grobler has been bankrupt, divorced, overweight, and a single mother for 18 years.
She conquered diseases the medical world calls lifelong. She rebuilt from nothing — more than
once. She turns 50 in January and is the strongest, healthiest and most alive she has ever been.
That story — raw, unfiltered, and proven — is what The Pearl Method brings to social media.
Not a highlight reel. A real human being showing what is actually possible when you refuse to
stop. The content we create will meet people exactly where they are: tired, doubting themselves,
quietly searching for proof that it’s not too late.
We are going to give them that proof. Every single day.
MY INSPIRATION MOODBOARD
What Your Brand Is Here to Say
The Pearl Method exists for the woman who stopped recognising herself in the mirror. For the
man who jokes about the beer belly but hates it. For every person over 35 who has tried, and
stopped, and tried again — and secretly wonders if they’ve left it too late.
We are here to say: you haven’t. And we can prove it.
man who jokes about the beer belly but hates it. For every person over 35 who has tried, and
stopped, and tried again — and secretly wonders if they’ve left it too late.
We are here to say: you haven’t. And we can prove it.
YOUR BRAND MESSAGE
“I’m not going to tell you it’s easy. I’m showing you it’s possible.” 🦪
How Your Brand Should Sound Online
Brand Personality
Raw
Real
Warm
Strong
Unstoppable
Brand Voice
Honest
Personal
Grounded
Poetic
Inclusive
Here’s a few examples
Instead of saying:
“Feel the burn. Love the journey.”
The Pearl Method would say:
“Nobody loves every session. Show up anyway. That’s the whole thing.”
“Feel the burn. Love the journey.”
The Pearl Method would say:
“Nobody loves every session. Show up anyway. That’s the whole thing.”
Instead of saying:
“Your dream body is waiting.”
The Pearl Method would say:
“You’re not looking for a new body. You’re looking for yourself again.”
“Your dream body is waiting.”
The Pearl Method would say:
“You’re not looking for a new body. You’re looking for yourself again.”
Instead of saying:
“You’ve got this, babe!”
The Pearl Method would say:
“I believe in you. I know — because I’ve been exactly where you are.”
“You’ve got this, babe!”
The Pearl Method would say:
“I believe in you. I know — because I’ve been exactly where you are.”
THE VISUAL DIRECTION
How Your Brand Should Look Online
Your social media should feel like a luxury editorial magazine that a real human actually lives
in. The content should be dark and light in equal measure — breathing space, beautiful
typography, and images that feel raw rather than staged. Nothing should feel like a gym poster,
a diet ad, or a stock photo. The overall feeling should be: quiet strength, earned beauty,
and the kind of warmth that makes people feel safe enough to begin.
in. The content should be dark and light in equal measure — breathing space, beautiful
typography, and images that feel raw rather than staged. Nothing should feel like a gym poster,
a diet ad, or a stock photo. The overall feeling should be: quiet strength, earned beauty,
and the kind of warmth that makes people feel safe enough to begin.
Visual keywords
Editorial
Raw
Luxury
Human
Dignified
Breathing
Colours
#4A4A4A
Charcoal
Strength.
Depth.
The Darkness before the Pearl forms.
Strength.
Depth.
The Darkness before the Pearl forms.
#F7E7CE
Champagne
Celebration.
The Pearl Itself.
Celebration.
The Pearl Itself.
#F2DCDF
Blush
Warmth.
The inside of a pearl shell.
Warmth.
The inside of a pearl shell.
#FAFAFA
White
Clarity.
A clean slate.
Clarity.
A clean slate.
What Poppie Will Create Content About
Content Pillars Overview
To keep your social media consistent, I’ll use content pillars.
These pillars help make sure your page does not become random. Every post should have a purpose.
These pillars help make sure your page does not become random. Every post should have a purpose.
Before and after are just the bookends. The real story is everything in between — the decision, the doubt, the daily choice to keep going. Real people. Real journeys. Real proof it is never
too late.
too late.
The 3am thoughts. The mirror on a bad day. The Monday that keeps becoming next month. The
things nobody talks about — we talk about them here, honestly and without judgment.
things nobody talks about — we talk about them here, honestly and without judgment.
This is not a highlight reel. It is the gym sessions, the real meals, the hard days and the beautiful ones. Marethe’s life — unfiltered and unposed — because authenticity is the entire
point.
point.
No jargon. No complicated protocols. Just what actually works — what Marethe eats, how she moves, and why sustainable change is always simpler than the fitness industry wants you to
believe.
believe.
Wisdom from a life lived the hard way. Philosophy, life lessons, deep thoughts — and occasionally, because it genuinely fits, a little Gandalf. This is where The Pearl Method
goes deepest. 🦪
goes deepest. 🦪
How This Could Look as Content
transformation stories
post visual 1 – before & after story
CAPTION
She came to me exhausted. Not tired — exhausted. The kind that sleep doesn’t fix.
Six months later, she sent me a voice note. Not about the weight she lost.
About the weight she finally put down.
That is what The Pearl Method does. Not just a body transformation. A life one.
If you are carrying too much, my door is open. 🦪
thepearlmethod #transformation #realresults #nevertoolate
Marethe 🦪
Six months later, she sent me a voice note. Not about the weight she lost.
About the weight she finally put down.
That is what The Pearl Method does. Not just a body transformation. A life one.
If you are carrying too much, my door is open. 🦪
thepearlmethod #transformation #realresults #nevertoolate
Marethe 🦪
POST visual 2 – my story
CAPTION
I have been bankrupt. Divorced. Overweight. A single mum for 18 years.
I conquered Lyme disease — the kind doctors call lifelong.
I rebuilt from nothing. More than once.
I turn 50 in January and I am the strongest, healthiest, most alive I have ever been.
That is not a university qualification.
That is the qualification life gives you when you refuse to give up.
Marethe 🦪
thepearlmethod #transformation #fitover50 #startingover #realresult
I conquered Lyme disease — the kind doctors call lifelong.
I rebuilt from nothing. More than once.
I turn 50 in January and I am the strongest, healthiest, most alive I have ever been.
That is not a university qualification.
That is the qualification life gives you when you refuse to give up.
Marethe 🦪
thepearlmethod #transformation #fitover50 #startingover #realresult
mindset & mental health
POST visual 1 – the 3am thought
CAPTION
When did food become either comfort or guilt — nothing in between?
You are not weak. You are surviving.
And surviving has its own kind of hunger.
There is a better way. A real one.
I know — I found it.
Marethe 🦪
thepearlmethod #mindset #mentalhealth #selfworth #chooseyourse
You are not weak. You are surviving.
And surviving has its own kind of hunger.
There is a better way. A real one.
I know — I found it.
Marethe 🦪
thepearlmethod #mindset #mentalhealth #selfworth #chooseyourse
POST visual 2 – the monday truth
CAPTION
You have started on Monday so many times.
It is not your discipline that is broken.
It is the approach — the one that demands everything from you
and gives you nothing real to hold onto.
What you need is not another plan.
You need a different kind of guide.
I’m not going to tell you it’s easy.
I’m showing you it’s possible.
Marethe 🦪
thepearlmethod #mindset #consistency #startingover #nevertoolate
It is not your discipline that is broken.
It is the approach — the one that demands everything from you
and gives you nothing real to hold onto.
What you need is not another plan.
You need a different kind of guide.
I’m not going to tell you it’s easy.
I’m showing you it’s possible.
Marethe 🦪
thepearlmethod #mindset #consistency #startingover #nevertoolate
real life & behind the scenes
POST visual 1 – 5am Decision
CAPTION
5am. Cold floor. Two coffees.
Discipline is not a personality trait.
It is a decision you make before you feel like it.
The feeling always catches up.
Always.
Marethe 🦪
thepearlmethod #reallife #fitover50 #consistency #strongwomen
Discipline is not a personality trait.
It is a decision you make before you feel like it.
The feeling always catches up.
Always.
Marethe 🦪
thepearlmethod #reallife #fitover50 #consistency #strongwomen
POST visual 2 – real meal prep
CAPTION
My meal prep does not look like a Pinterest board.
Real food. Real containers. Made by a real person who also has bad days.
But it is done.
And done beats perfect. Every. Single. Time.
Marethe 🦪
thepearlmethod #reallife #cleaneating #mealprep #consistency
Real food. Real containers. Made by a real person who also has bad days.
But it is done.
And done beats perfect. Every. Single. Time.
Marethe 🦪
thepearlmethod #reallife #cleaneating #mealprep #consistency
clean eating & movement
POST visual 1 – what i actually eat
CAPTION
People always ask me what I eat.
Real food. Food I can pronounce.
Nothing that needs a chemistry degree to understand the label.
I am going to start showing you exactly what a day looks like for me.
Not the perfect version. The real one.
Marethe 🦪
thepearlmethod #cleaneating #realfood #weightloss #fitover50
Real food. Food I can pronounce.
Nothing that needs a chemistry degree to understand the label.
I am going to start showing you exactly what a day looks like for me.
Not the perfect version. The real one.
Marethe 🦪
thepearlmethod #cleaneating #realfood #weightloss #fitover50
POST visual 2 – movement is medicine
CAPTION
You do not have to love the gym to respect your body.
You just have to start. Somewhere. Anything.
A walk counts.
Ten minutes counts.
Showing up on the days you do not want to —
that counts more than everything else.
Movement is medicine. I am living proof.
Marethe 🦪
thepearlmethod #homeworkout #fitover40 #cleaneating #nevertoolate
You just have to start. Somewhere. Anything.
A walk counts.
Ten minutes counts.
Showing up on the days you do not want to —
that counts more than everything else.
Movement is medicine. I am living proof.
Marethe 🦪
thepearlmethod #homeworkout #fitover40 #cleaneating #nevertoolate
pressed into pearl
POST visual 1 – gandalf was right
CAPTION
Gandalf did not tell Frodo it would be easy.
He said: “All we have to decide is what to do with the time that is given us.”
You have time. Maybe not as much as you would like.
But enough.
What will you do with it?
Marethe 🦪
thepearlmethod #pressedintopearl #mindset #nevertoolate
He said: “All we have to decide is what to do with the time that is given us.”
You have time. Maybe not as much as you would like.
But enough.
What will you do with it?
Marethe 🦪
thepearlmethod #pressedintopearl #mindset #nevertoolate
POST visual 2 – the pearl
CAPTION
A pearl does not form in comfortable water.
It forms around something sharp.
Something that got in. That could not be removed. That had to be lived with.
And slowly — with time, with pressure, with something the oyster has no word for —
it becomes something extraordinary.
That is you.
That has always been you.
Marethe 🦪
thepearlmethod #pressedintopearl #transformation #selfworth
It forms around something sharp.
Something that got in. That could not be removed. That had to be lived with.
And slowly — with time, with pressure, with something the oyster has no word for —
it becomes something extraordinary.
That is you.
That has always been you.
Marethe 🦪
thepearlmethod #pressedintopearl #transformation #selfworth
UGC Content Suggestions
Even though I’m your AI Social Media Fundi, here to help you save time, money and brain space – your brand still needs real, human moments.
That’s where UGC comes in. User Generated Content helps your audience see the people, stories and everyday moments behind the brand.
It brings trust, warmth and authenticity into your social media, so your content doesn’t only look good, it feels real too.
Below, I’ve suggested a few simple UGC-style ideas that fit your brand, tone and visual direction.
A little realness, guided by my AI strategy.
That’s where UGC comes in. User Generated Content helps your audience see the people, stories and everyday moments behind the brand.
It brings trust, warmth and authenticity into your social media, so your content doesn’t only look good, it feels real too.
Below, I’ve suggested a few simple UGC-style ideas that fit your brand, tone and visual direction.
A little realness, guided by my AI strategy.
Content Pillars Overview
To keep your social media consistent, I’ll use content pillars.
These pillars help make sure your page does not become random. Every post should have a purpose.
These pillars help make sure your page does not become random. Every post should have a purpose.
Real reviews of the products Marethe personally uses and recommends — protein shakes, collagen,
peptides, and clean eating staples. Film it in your kitchen, at your fridge, post-workout.
No scripts. Just show what you actually use, why you trust it, and what it does for you.
Your recommendation carries weight because you have earned the right to give it.
Content ideas: What’s in my supplement stack. My honest review of [product].
What I have in my fridge right now. Products I would never be without.
peptides, and clean eating staples. Film it in your kitchen, at your fridge, post-workout.
No scripts. Just show what you actually use, why you trust it, and what it does for you.
Your recommendation carries weight because you have earned the right to give it.
Content ideas: What’s in my supplement stack. My honest review of [product].
What I have in my fridge right now. Products I would never be without.
The content nobody else can create — because it is your life. Morning gym selfies, family
moments, your cats, the Cape Town dream, a hard day that became a good one. The messy,
beautiful, real moments that make people feel like they know you. This is what builds
the community that buys, stays, and refers others. Unplanned. Unposed. Unmissable.
Content ideas: My morning. Real Sunday. A day things did not go to plan.
Something that made me smile this week. Where I am heading and why.
moments, your cats, the Cape Town dream, a hard day that became a good one. The messy,
beautiful, real moments that make people feel like they know you. This is what builds
the community that buys, stays, and refers others. Unplanned. Unposed. Unmissable.
Content ideas: My morning. Real Sunday. A day things did not go to plan.
Something that made me smile this week. Where I am heading and why.
Document your own training — the sessions, the progress, the days you showed up when you
did not want to. Film a quick gym check-in, post your workout notes, share a milestone.
Your body is the original Pearl Method case study. Let people follow the journey in real time.
Even a 15-second clip of you finishing a set is more powerful than a polished graphic.
Content ideas: Today’s session. A movement I am working on.
A fitness milestone — however small. What I am training for right now.
did not want to. Film a quick gym check-in, post your workout notes, share a milestone.
Your body is the original Pearl Method case study. Let people follow the journey in real time.
Even a 15-second clip of you finishing a set is more powerful than a polished graphic.
Content ideas: Today’s session. A movement I am working on.
A fitness milestone — however small. What I am training for right now.
Real words from real people who have done the work. Screenshots of messages with permission,
voice notes played over a simple graphic, before and after photos shared with dignity and
pride. This is the most powerful content The Pearl Method can post — because it is not
Marethe saying she works. It is proof. Collect these moments consistently. Every kind word
a client sends you is a future post.
Content ideas: A message that moved me this week. Client check-in win.
Real words from someone who started over. Before and after — always dignified, always theirs to share.
voice notes played over a simple graphic, before and after photos shared with dignity and
pride. This is the most powerful content The Pearl Method can post — because it is not
Marethe saying she works. It is proof. Collect these moments consistently. Every kind word
a client sends you is a future post.
Content ideas: A message that moved me this week. Client check-in win.
Real words from someone who started over. Before and after — always dignified, always theirs to share.
Ready for Poppie to start creating?
I’ve put your Social Media DNA together with your brand’s story, tone, visuals and future content direction in mind.
Have a look through everything above and let me know if it feels right. You don’t need to write a long report — just send me your honest thoughts.
You can tell me:
what you love
what feels slightly off
what you want changed
what you want me to focus on first
Once I have your feedback, I’ll polish the direction and start creating content that feels true to your brand.
Poppie
Your Social Media Fundi